Marketing Workshop for the Therapist and Healer: The A,B,C's of Marketing a Professional Practice

It's no secret to people in this field, no matter what our specialty, that most of us are not "business-oriented." In fact, as many people have told me, that is why they went into this field in the first place. We enjoy working with people and the connection between mind, body and spirit is far more important to us than the nuts and bolts of running a business, especially for those of us who came from another field.

The problem with this is that many of us tend to dismiss that aspect of the work to such a degree that it hurts our practice and thereby hurts ourselves.

Like many others, I came to the practice of hypnosis after many years of working in other fields. To my great surprise, I found that when I did launch my hypnotherapy practice, that I brought with me many "lessons" from these past experiences that I didn't even know I had learned! In short, within a span of six months after setting up my practice, I had already become firmly established and had a continuous weekly influx of new clients and even more inquiries regarding my practice.

In this 2-hour workshop, just a few of the items I will cover include:

• The "little" things that are often overlooked but which can vastly improve your practice.

• The importance of a web presence, including the secrets of search engines, portals and design.

• Traditional print advertising and how to get the most out of your dollar.

• Getting the word out on your own: cheap but impressive ways to make an impact without spending a lot of money, including which things not to do.

• The small budget: What is important to spend money on and how you can hurt yourself when you don't.

Cost: $150

To reserve your space for the next workshop, call me at (646) 245-6470. These workshops are given on a rotating schedule throughout the year approxiamtely once a quarter.