A year and one-half ago, Main Line Life set out to be a "damn good
newspaper", in the words of our executive editor.
From that first issue, it appeared Main Line Life had achieved a higher
standard. Subscriber support was immediate and advertisers jumped aboard
in an unprecedented show of strength for a first-time publication.
But it was just beginning. The reader support grew to astonishing
proportions. Most months, more than 1,000 new subscriptions were sent
into the paper. Another 2,000-4,000 papers were sold each week on
newsstands.